Monday, September 25, 2006

Celebrity Sips

Mark Burnett’s Gold Rush!

Emmy Award winning Executive Producer Mark Burnett (Survivor, The Contender and The Apprentice) launches Gold Rush this fall. AOL and CBS team with Burnett, marking a groundbreaking collaboration between interactive online and on-air entertainment.

Burnett, formerly in the British military, parlays his hunger for adventure into block-buster shows. Gold Rush begins with thirteen armored trucks driving off to hide over $2 million worth of gold bars in various locations across America. Twelve of the trucks contain a value of $100,000 and the thirteenth carries gold worth $1 million.

What happens next? Each week new clues are found within CBS TV programs, sponsor commercials,® web site and other media properties. Then, real-life treasure seekers embark on a race to find the gold, in other words - a national treasure hunt.

Mark Burnett explains, "Unlike reality TV shows, where 16 hopefuls take part to win, 'Gold Rush' allows potentially millions of players to look for the gold in mediums which are omnipresent, such as the Internet, radio, network television and print magazines. It is a game-changer in the way that the first 'Survivor' changed the game."

Mixologist Leo DeGroff (son of famed “Cocktail King” Dale DeGroff) created three cocktails for the show’s recent launch party in Los Angeles. Get all three recipes and read Leo’s interview here.

Gold Rush Mint
Mixologist: Leo DeGroff

3/4 ounce lemon juice
1 1/4 ounces simple syrup
3 juicy orange slices
6-8 mint leaves
1 1/2 oz Maker's Mark Bourbon whiskey

In pint glass, muddle the lemon juice, simple syrup, orange slices, and mint leaves together. Add liquor and shake with ice. Strain over new ice. Garnish with a mint sprig and orange slice.

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