Wander along Sunset Junction some sunny afternoon, and try to find the coolest store on the street. Yep, the Cheese Store of Silverlake is pretty rad, and Intelligentsia will boost both your caffeinated energy level and your java street cred. The vintage clothing stores are fab and the bohemian café at the corner of Hyperion is a great spot for writing your next award-winning screenplay. Tucked in among all that, however, is the coolest of the cool places – according to top-notch tippling standards, anyway…
Joe opened Bar Keeper in what is now known as Sunset Junction three years ago. He describes his store as “a head shop for people who drink,” adding, “ergo, everything for drinking alcohol except the booze.”
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Prior to opening Barkeeper, Joe worked in the entertainment industry in reality-based programming. He remembers, “Television had a way of sucking the life out of me. I typically worked 80-hour days, sleeping in my office at least once a week and vomiting in the editing bay often. Ultimately I discovered that I really hated my job, and more importantly, I was embarrassed that this was the best I could do with my life. I fretted over what was next for me...”
Inspired by an article in the Wall Street Journal about young people currently coming of age and missing out on the cocktail resurgence of the 90's (ala indie film "Swingers”), Joe says, “I took my wife out to our favorite places on earth - Death Valley - woke her early in the morning, poured her a shot of Tequila, and told her of my plans!”
Not only was Anna supportive of Joe’s bliss but for his 40th birthday, she wrote to the (now) Tony Award winning artist Stew, who once called Silver Lake home, and explained that Joe was a big fan and owned a shop in the ‘hood. She asked if he would compose and record a song for him. Joe says, “The song explains my spiritual journey towards Bar Keeper.” Listen to it on the Barkeeper website and remember Joe’s words of wisdom:
“I believe it was Frank Lloyd Wright who said that to be extraordinary one must first find an environment where they are comfortable. Otherwise, the best a person can be is ordinary. I love my neighborhood. I am passionate about ritual and tradition. I am extraordinary.”
Indeed, you are Joe, and so is your store.