Apparently, I’ve had my head up my ass. Until recently, I had no idea that hipsters in NY and LA have been guzzling down Pabst Blue Ribbon for like, 7 years now.
It first came to my attention when I interviewed Ryan McDermott (the new sound check blog guy at DC Style Magazine). He said his favorite beer is PBR and all the hipsters in NY are drinking it.
I was like, “New trend! Must investigate!” I put out an ‘APB’ to some of the ‘cool girls’ in LA asking if it had taken hold on the West Coast. Here are a few responses:
- I hate to get all "indier-than-thou" but this is old news. PBR has been a very big seller in the Silver Lake/Echo Park bars for like three years (only in cans though). Check out the infamous "hipster bingo" website from 2-3 years ago. (site pasted below) Mara
- When I lived in NY it was indeed a thing. And that was 7 years ago so I guess it stuck and must have grown. It must be an East Coast thing cause, like you, I haven't been anywhere that it's even offered in LA. Stacy
- Both 3 Of Clubs and Cha Cha's proudly serve PBR. In fact, the last man I dated broke the ice by sending one to my table. I thought he was being ironic. He was just cheap. Donna
- A lot of LA, and especially Hollywood, hotspots don't sell PBR b/c it is so cheap, but all the hipsters do know where to find it... I moved to LA from Austin, TX in September and found the lack of PBR at bars a real pain. $5 for a Bud Light bottle is just too much. In Austin, Pabst is pretty much available anywhere! Anna
- I have to say Natalie, every art gallery or cool "it" party I've been too is doing it. I guess it falls in line with the trucker cap craze a couple of years ago RedNeck chic, but, yes, I'm seeing it everywhere. Paula
Needless to say, I felt like an ass. Or rather, that I had been keeping my head up my own. I’m really more of a cocktail girl, myself, as any follower of The Liquid Muse will gather. And, I grew out of the dollar-beer thing after college … so I guess I just wasn’t paying attention.
Being curious to check out anything with a buzz (yes all puns intended) I decided I had to experience this cultural phenomenon for myself.
Frankly, Pabst has very little flavor. It’s kinda like drinking watered-down cow piss.
I don’t drink beer often enough to throw around opinions on it’s “hoppiness” or “finish.” I do know, however, that I don’t drink Bud. Or Miller. I’ll suffer through an Amstel Light if I have to… Once in a while, I hit a sports bar and indulge in greasy food and a tasty amber ale or thick-n-creamy dark lager.
But, seek out Pabst? I don’t get it.
I mean, I can appreciate the irony of a hot society chick in Jimmy Choos swillin’ trailer trash bubbly as much as the next person. Who doesn’t love a gal who ‘plays well with others’ from country club to truck stop? But, seriously, now, with all the choices out there, and all the men willing to pony up to buy a cute girl a drink… what gives?
Is it the price tag? Is a decent beer really unaffordable? Is it the trucker hat phenomomen? (which is long gone by now…)
Does holding PBR make people feel ‘hip?’
Excuse me for bringing this up… but if “all the hipsters are doing it”… it’s not all that hip anymore…it’s trendy. Isn’t trendy the antithesis of hip?
So, please, folks, enlighten me. PBR - What’s the big woop?
Hipster Bingo: http://www.catbirdseat.org/catbirdseat/bingo.html