Friday, June 22, 2007

Little Black Dress - Dress It Up or Down

Since Coco Chanel first introduced the concept 80 years ago, it’s been the staple every chic woman relies on. Add dressy flats and a cashmere cardigan and she’s off to an “elegant casual” lunch. Pumps and pearls for the Opera. Slide over lacy lingerie if a late-night romance is on the agenda. Each woman selects her Little Black Dress for its ability to complement any occasion.

Little Black Dress
wines appeal to the 34+ million American female wine drinkers for the same reasons. According to the wine’s Brand Manager Laura Webb, the label features a hanger and a pair of high-heeled shoes to “invite women to interact with the brand by recalling their own version of the little black dress.” Though it may be peppered with marketing jargon, the message is clear: Little Black Dress is an accessible wine, and appeals to the female market.

For example, the Chardonnay goes fabulously with book club offerings like cheese plates and fruit platters. The Pinot Grigio (my favorite of the three) is quite pleasant to sip while chatting at a social gathering (or sitting at home catching up on TiVo). And, with Merlot making a slow but steady comeback, this might be the occasion to pick up a bottle!

And, at only 9.99, its easy to stock up. That way, if an unexpected opportunity presents itself, you’ll have something versatile and stylish on hand, not only to wear but to drink. Coco would be proud.

1 comment:

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